We design, source, and sell our own products online through our Shopify storefront, and we manage our own advertising in-house — including on Google Ads — using a small internal automation tool built and operated by our team.
Pari (operating as “Pari’s Shopify”) is an independent, owner-operated online retail business. Our storefront runs on Shopify; while we finalize our public catalog the storefront is in a private pre-launch phase, and this site serves as our company website.
Everything we run — the store, the ad accounts, and the software that supports them — belongs to and is operated by our own team. We do not provide services, software, or advertising management to clients or any third party.
Our revenue comes from one place: selling our own physical products directly to consumers through our online store.
Our own product catalog, sold direct-to-consumer through our Shopify storefront.
Customers reach our store primarily through paid search and shopping campaigns — Google Ads (Search and Performance Max) — alongside organic and social channels.
Day-to-day operations (inventory, content, support, finance, and advertising budgets) are handled by our internal team with the help of an in-house automation tool, the Shopify Operator.
Our internal tool — the Shopify Operator — includes an advertising module that uses the Google Ads API for two narrow, internal jobs on our own advertiser account(s), under our own manager account:
One scheduled job per night retrieves a campaign-level performance report for the trailing 24 hours (campaign, status, cost, conversion value, and current daily budget). The figures feed an internal daily operations summary used to plan the next day’s budget allocation.
After the nightly report, the tool may make small adjustments to a campaign’s daily budget. Every change passes a deterministic guardrail in application code: budgets are clamped to configured floor and ceiling values and to a maximum percentage change per day. As a protective action, the tool can pause a campaign when spend anomalies are detected. Campaign creation and activation remain manual decisions made by our team.
Pari’s Shopify — developer & compliance contact: pari@parishopify.us.com
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